We are not novices in the business with our sister country, in fact we have a permanent showroom in its capital, Rome, but we were as exhibitors at the reference fair of the sector, HOMI Milano, and the experience has been 10/10!
It’s a challenge to face a trade show of decoration and trends in the fashion capital of the world; dizziness and nerves accompanied the enthusiasm from the moment we decided to exhibit in HOMI, until we set out on stage.
In Spain we are undisputed leaders for Christmas, but in Italy, one of the countries where the Christmas festivities are most celebrated, where we find Christmas celebrations, customs and symbols deeply rooted in Italian society, this foray is even more important and a big challenge. However, with the effort of our purchasing department, with its innumerable trips to the major exporting countries, coupled with the development of trend research carried out by our share coupled with the development of trend research carried out by our design department, they assured us the success we were able to see in the reception to our selection.
It’s a challenge to face a trade show of decoration and trends in the fashion capital of the world; dizziness and nerves accompanied the enthusiasm from the moment we decided to exhibit in HOMI, until we set out on stage.
In Spain we are undisputed leaders for Christmas, but in Italy, one of the countries where the Christmas festivities are most celebrated, where we find Christmas celebrations, customs and symbols deeply rooted in Italian society, this foray is even more important and a big challenge. However, with the effort of our purchasing department, with its innumerable trips to the major exporting countries, coupled with the development of trend research carried out by our share coupled with the development of trend research carried out by our design department, they assured us the success we were able to see in the reception to our selection.
We are trying out new things with endearing pink elves, withfunny Santa Claus’ dressed in golden sequins and although we don’t neglect the traditional Christmas colours; we are introducing fresh elements like realistic polar bears or precious reindeer to decorate the country’s homes as a cradle of art, and this has been a success in Italy.
Another important competition was the presentation of our collection of Flowers and Campaign of Saints, because it is also known that in Italy this tradition is as important as in Spain, hence our brotherhood. But, equally unscathed by this challenge, we come out on top with our magnificent assortment of top quality at unbeatable prices.
As well as innovation in materials and practicality in items, or arrangement, our most practical and most frequently rotating family.
As well as innovation in materials and practicality in items, or arrangement, our most practical and most frequently rotating family.
